RoxPay & Line2Lead: together to redefine the SME business landscape
Introduction
It all started simply: two different companies, with distant areas of expertise but a surprisingly similar vision, realized they shared the same goal. RoxPay, a European fintech specialized in digital payments, was working to make SME transactions smoother and more secure. Line2Lead, founded in 2024, was helping small Italian businesses communicate better, present themselves more effectively, and attract new customers.
Two parallel paths, both heading in the same direction: giving businesses practical tools to grow. And when two journeys like these cross, collaboration becomes almost inevitable.
Partnership Motivation
The partnership didn’t come from a complex plan, but from a real necessity.
Line2Lead was looking for a stable, Italian-made payment solution that could be easily integrated into its systems. RoxPay, in turn, needed a partner capable of effectively communicating its value to SMEs seeking digitalization but often unsure where to start.
When the two companies met, the synergy was immediately clear.
Technology and communication. Payments and strategy. Innovation and real-world experience.
Different pieces of a puzzle that, once joined, create a stronger ecosystem.
Operational Solutions
The first concrete step was the integration of the RoxPay gateway into Line2Lead’s e-commerce platform. A fast and seamless implementation that made purchasing digital products and consulting services much more immediate.
From there, continuous collaborative work began.
RoxPay provided a stable and secure payment infrastructure, while Line2Lead helped clearly and effectively communicate the value of RoxPay’s technology to businesses.
Over time, a shared operational workflow was also created, designed to simplify the customer experience and pave the way for future integrated developments.
Results
Early results arrived quickly.
Line2Lead recorded a +32% increase in online sales conversions, thanks to a smoother and more immediate payment process. Payment-related support requests also decreased by 18%, indicating a more streamlined user experience.
For RoxPay, the partnership brought new business opportunities and direct access to a segment of SMEs highly interested in digital transformation. Merchant activations coming from the Line2Lead network exceeded initial expectations, strengthening RoxPay’s presence in the Italian market.
But beyond the numbers, the real difference came from the relationship between the teams: trust, constant communication, and shared goals.
Future Vision
Today, RoxPay and Line2Lead look ahead with a shared idea: building an ecosystem where SMEs can manage sales, payments, communication, and growth in a simple and scalable way.
The joint roadmap includes:
advanced tools to automate payment processes
smart analytics systems to measure marketing effectiveness
expansion into new segments, from professionals to micro-businesses
This partnership is more than just collaboration: it’s a new way of imagining business services.
Fast, clear, reliable — and above all, focused on real results.
Watch the Full Interview
If you want to discover how the collaboration was born, the challenges faced, and the vision we are building together, you can watch the full interview below.
It’s the best way to step behind the scenes of the RoxPay and Line2Lead partnership.
